HERE COME THE GIRLS! THE RISE OF CALVIN KLEIN UNDERWEAR FOR WOMEN
Ah, Calvin Klein. An iconic brand, the american Giant have been around since the swing sixties, and it doesn ’ t look like their success is about to stop any time soon. In 2015, we saw partnerships with the likes of Justin Bieber and Kendall Jenner, which have both continued in 2016, highly successful viral campaigns, provocative yet engaging advertising, and so much more. They ’ re decidedly ensuring they stay ahead of the game when it comes to their competitors. interestingly, with the inclusion of celebrities like Bieber and Jenner, they ’ ve introduced a new customer to their target. Women .
Yes, yes, women have been wearing Calvin Klein for decades you say. We know, we remember Brooke Shields and Kate Moss in the eighties- although true it was more about Marky Mark than Mossy in THOSE ill-famed campaigns- but there ’ s been a huge scend in pastime from women regarding Calvin Klein underwear. Could it be the introduction of faces like Justin and Kendall, who have huge followings, chiefly made up by women ? Or possibly it ’ s the raise in all things cool and retro, with the nineties having made a rejoinder over the last few seasons ?
Whatever it may be, it ’ south obvious, apparent and out there. If you search # mycalvins, the hashtag that the brand popularized final year, you ’ ll see an integral align of women, celebrities and civilians wearing comfortable Calvins. Is it possible that the future of women ’ mho underwear is going to be like this ? Lingerie is much synonymous with pretty pastels, cover girl lace and scantily there fabric, so the comfortable cotton, clean aesthetic and cool undertones of Calvin Klein underwear is a stark dispute.
It ’ south no hidden that women have been wearing men ’ south clothe for years and even vice versa, and possibly with the way the global is beginning to accept gender and intimate fluidity, it is entirely a natural course for brands to follow become. To make clothe, and on this occasion underwear, that appeals and can be worn by both sexes. obvious differences aside ( men and women distinctly have different bits in different places ! ) there is no real necessitate for a design dispute when it comes to creating a match of Calvins.
While the imagination and campaigns, both through advertise and consumer participation have been sexualized to a certain extent, the noticeable deviation is the way the model is perceived in the shots. With a man, a shoot in Calvins reinforces his stylish side, and there ’ s something hyper masculine about the trade name within that capability, but with the women, there ’ south something even more knock-down. It ’ s a defy, brave and bold statement. Yes, we ’ rhenium women, and no we don ’ thymine worry that we ’ re wearing men ’ mho pants. It ’ s more of a statement, and that voice is lone getting louder .
so what is the future for Calvin Klein underwear ? Will it be a phase, or will the popularity of the women ’ south underwear become american samoa bang-up as the men ’ randomness ? Who knows, possibly in 20 years prison term, we ’ ll be talking about ill-famed campaigns with cool women, like we do sol often with Mark Whalberg, with the man being a secondary reference point. They ’ ve recently collaborated with the Kardashians sisters, which was decidedly a chic move, as it was something that got a lot of coverage, not entirely for using the ill-famed world television stars, but because people were debating whether Kylie Jenner was pregnant in the shots. We ’ d like to think, possibly it can be an equal reference point, where there is no power fight and Calvin Klein campaigns connect men and women under one umbrella- for wearing pretty amazing underwear !
Who knows, possibly BANG & STRIKE will end up stocking ‘ womens ’ underwear excessively someday ! Or, if you ’ re a lady that doesn ’ deoxythymidine monophosphate mind a little supernumerary room down there with the ergonomic framework of boxer shorts, head to our Calvin Klein underwear section now .
